Lucky Duck wanted a series of book covers
and inners designed that would tie in with the existing
branding and be a suitable reflection of the subject matter.
Many of the Lucky Duck titles are aimed at school children
and cover sensitive issues such as bullying, self-esteem
and special needs.
The books needed certain design elements
that could be carried through all titles whilst at the same
time giving each it's own identity.
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I came up with the generic spine that could
be added to all cover designs which strengthens the brand
and highlights important aspects of each title (age range,
CD Roms and activity sheets included).
Book inners were designed to be fun and appealing
to children whilst at the same time being clear and consistent.
www.luckyduck.co.uk |
