To design an identity for a particular product
range provided by a playground equipment supplier.
ASA Leisure wanted an identity that would appeal to teenagers
as well as adults, reflecting the product image and at the
same time steering away from their current company logo
which gave a much younger image.
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Bluecat provided similar identities for all
ASA Leisure's 'teen' products and produced a series of posters,
magazine ads and flyers to promote each product.
As a result, the mail shots generated a number of sales for
the client. |
